The Green, the Gold and the Good...

Gold is a statement. 
It communicates without speech.

Some can.  For the rest, sorry for your loss. 

Like the majority of statements, either you love it or you hate it.
We all have our reasons. 
Very often having made up our minds, it is difficult to change it.

Defficil pero no impossible.

Gold is such an integral part of human history.
 Gold = wealth.
 But it is a symbol for the best.  The champion is worthy of gold.
Go for Gold.


 In childrens stories.
Goldilocks.
Rupunzel who has Golden hair.
And Rumplestilskin who spins straw into gold...

But Gold is in the EVERY DAY.... Childrens songs, "Doe a deer a female dear, Ray a drop of Golden Sun..."

"I had a little nut tree and nothing would it bear, but a silver nutmeg and a Golden Pear..."

Gold is mine in the leaves in autum. 

In every part of our expressing wealth, warmth richness or attraction,gold is ours. We have dubbed Petrolium - Black Gold.  

Gold pirates in Johannesburg that have plundered old mines to leach the last of the gold from the left over ore.

Gold in myth.  The mystery, it tells of fame and fortune.
Is gold perhaps still our way of having a bit of all of that?

Has the word woven itself into our fabrick of Luxury  and this fabrick of luxury glitters with gold?
Has the beauty that capitvated us for so long, like the metal got the qualities of the metal itself?
For this noble metal, Gold, is mutable and changeable, in it s shape.

We melt it, move it, make it, again and again. Gold is everlasting. Gold is dinamic, like a mashine. But it's not.  It is capable of anything!!  It hides it s own potencial in the distraction of it s beauty. Is this material perhaps intrinsically "Green"?  Through the fire and the crusible metal is tranceformed.  Being able to be adaptable. Shapeshifting, mutable?

How green is the company you keep?
Are these issues also the ones that large companies and corporations and even governments are now facing with Social networking, the internet, media, and tranceparency and accountability?

 It becomes what it needs to be.  Those who comply, those who look at what we need and want, give the society what they want, eventually will rise to the top, like cream.

Creme de la creme of social media go viral within days...

We would like, some of us, the Midas touch, turning everything into Gold.  But Midas, with his special gift of turning everything into Gold that he touched, Prayed to Bacchus Begging to be relieved of this curse that came with the gift, since everything he touched turned to gold, so did his food, and he would have certainly starved.

But somehow this warning is not enough for some.

With skilled labour that produces products from this material dwindling and varying factors that are driving people to other industries, this industry is on the brink of a collaps -  in terms of knowledge and skill and most of all integrity and accountability.  

  The effects have already shown themselves to those who have expertise.  If people dont do something they will find themselves part of a messy excuse for an industry.  Some of us can see what has been happening.

Until then we stil have Gold tequila! And Golden locks of beach hair on golden skin!! We are still young and Golden!!!

Golden Catwalk frocks,
Golden glittery slip dresses with skyskraper stillettos just after you go off the beach,strait for cocktails and dancing to deep beats.
Gold is rich.
Gold is warm 
and precious.
Gold Glows

And so are we. 
We are the Good.
We are Golden.
We are the Green.

Advertising.... Like a diamond in the Sky...

The twinkle twinkle in my eye... for that little diamond...

Why is it that some get it right and when they do they get it,  they just do.
they get everything about it.  Advertising.

Advertising now has taken on as we know a whole new life of it's own.

It used to be only print adds.  In glossy magazines and high street Jewellers like Graff, De Beers,
De Grisogno, Winston, Van Cleef and Arpels, Cartier would only print in glossies that would attract the kind of audience that would buy at their stores. 

Enter the WWW - the Wonderful WWW .. and the impact it has had... Websites, web pages, links,
heavens Facebook and friends. Youtube and videos going Viral? 

What has this done to advertising?  or how has it impacted advertising?  how has it aided advertising?

The other question I asked myself  - while working through a few years of W-Magazines and JFWs  and other high end Glossed magazines in Print.... and this after setting up the link lists on this blog, and constanly looking at as much about high end jewellery, design, and diamonds and gems as I possibly could - is this,

Who got it right with their websites? Who got it when it came to print - and were they successfull in the trancelation of their Corporate identity to the WWW?

Do they match up?

And what does it take?  Why do some adds work? 

(Luxury has taken a turn with the global awareness of economics and going Green...(MORE ABOUT THIS TOPIC LATER)

Why do we look at certain adds and feel them?  Want what is in them?  What evokes desire in us as human beings?

Beauty is in the eye of the beholder, and different people have different needs and wants, but what makes us want when we see.  When we see a add and it evokes a response immediately. 
Desire.

Some work and others dont.  What is the differences and why?

Why do I want to be in the Louis Voitton add? 
Luxury... Rich Satin is draped in the background, they lay down the model, relaxation, Fur coats ( unsure) but there is a luxury that is associated with furs.  Louis Viutton  Bags, Two ?  just because...

oh a brooch, bejewelled, nailed laquered red, cushions, skin is flawless, slightly dewy like young and fresh , and a warm tone in the light  making it almost a warm environment. 
and there are many Voitton adds.

A champagne brand add with a supermodel had the same elements  - well almost - but somehow, I did not really want to be in the picture.   It seemed overdone,  stylized and did not quite the same effect.

Roberto Cavalli, back stage two models in underwear, black lace, and skin, mirror, something abot it makes you want.  And I was going to say it s not primitive, but perhaps it is,
texture and fabric, with skin in just the righ light and the right way.

There are so many adds out there that ride on skin and sensuality and when it is done all wrong it is just an embarresment, and so unflattering it is just almost unbearable, but when done in a way that works, and when there is just the right feeling you understand why it is done so often, in order to achieve a stellar performance a ring needs to be worn on a well manicured hand, and a necklace will just look it's best when adoring the neck of a woman.

so much to write about on this subject i ll have to write more.

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