Advertising.... Like a diamond in the Sky...

The twinkle twinkle in my eye... for that little diamond...

Why is it that some get it right and when they do they get it,  they just do.
they get everything about it.  Advertising.

Advertising now has taken on as we know a whole new life of it's own.

It used to be only print adds.  In glossy magazines and high street Jewellers like Graff, De Beers,
De Grisogno, Winston, Van Cleef and Arpels, Cartier would only print in glossies that would attract the kind of audience that would buy at their stores. 

Enter the WWW - the Wonderful WWW .. and the impact it has had... Websites, web pages, links,
heavens Facebook and friends. Youtube and videos going Viral? 

What has this done to advertising?  or how has it impacted advertising?  how has it aided advertising?

The other question I asked myself  - while working through a few years of W-Magazines and JFWs  and other high end Glossed magazines in Print.... and this after setting up the link lists on this blog, and constanly looking at as much about high end jewellery, design, and diamonds and gems as I possibly could - is this,

Who got it right with their websites? Who got it when it came to print - and were they successfull in the trancelation of their Corporate identity to the WWW?

Do they match up?

And what does it take?  Why do some adds work? 

(Luxury has taken a turn with the global awareness of economics and going Green...(MORE ABOUT THIS TOPIC LATER)

Why do we look at certain adds and feel them?  Want what is in them?  What evokes desire in us as human beings?

Beauty is in the eye of the beholder, and different people have different needs and wants, but what makes us want when we see.  When we see a add and it evokes a response immediately. 
Desire.

Some work and others dont.  What is the differences and why?

Why do I want to be in the Louis Voitton add? 
Luxury... Rich Satin is draped in the background, they lay down the model, relaxation, Fur coats ( unsure) but there is a luxury that is associated with furs.  Louis Viutton  Bags, Two ?  just because...

oh a brooch, bejewelled, nailed laquered red, cushions, skin is flawless, slightly dewy like young and fresh , and a warm tone in the light  making it almost a warm environment. 
and there are many Voitton adds.

A champagne brand add with a supermodel had the same elements  - well almost - but somehow, I did not really want to be in the picture.   It seemed overdone,  stylized and did not quite the same effect.

Roberto Cavalli, back stage two models in underwear, black lace, and skin, mirror, something abot it makes you want.  And I was going to say it s not primitive, but perhaps it is,
texture and fabric, with skin in just the righ light and the right way.

There are so many adds out there that ride on skin and sensuality and when it is done all wrong it is just an embarresment, and so unflattering it is just almost unbearable, but when done in a way that works, and when there is just the right feeling you understand why it is done so often, in order to achieve a stellar performance a ring needs to be worn on a well manicured hand, and a necklace will just look it's best when adoring the neck of a woman.

so much to write about on this subject i ll have to write more.

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